People moving through a sunlit city street, captured with motion blur.
Acting on the Demographic Shift

Advancing research, standards and leadership for a longer-lived world.

The Shift Foundation is a nonprofit helping societies, institutions and leaders prepare for the demographic transformation already reshaping talent, markets, health, financial security and public systems.

The long term
has arrived.

People are living longer. Birth rates are falling. Societies are becoming more multigenerational — but most institutions were built for a different demographic reality.

+30years
Life expectancy
Added to the average human life over the last century — roughly four more months every year.
−50%
Birth rates
A global decline. Many economies are now below the replacement level of about 1.9 children per woman.
2036
The tipping point
The year the world will have, for the first time, more people over 60 than under 10.

The Shift Foundation works to close that gap — generating knowledge, developing standards and preparing leaders to act on demographic change.

What We Do

Three areas of work, one shared purpose

A person analyzing data dashboards and charts on a laptop.
01

Research & Data

We generate evidence, insights and regional data on demographic transformation, longevity and institutional readiness.

A hand interacting with a certification seal and a row of checklist documents.
02

Standards

We develop practical frameworks that help organizations, governments and communities understand, measure and prepare for demographic change.

An audience seated in a conference room watching a presentation.
03

Leadership

We equip decision-makers with the knowledge and capabilities needed to lead in a longer-lived, multigenerational world.

The Shift Standard

The technical framework for the demographic shift era

The Shift Standard offers a structured methodology for understanding how demographic transformation affects work, markets, health, economic security and public systems.

Its goal is to help leaders, organizations and governments anticipate trends, assess their readiness and make better decisions for the future.

Cover of The Shift Standard — Technical Framework for Shift-Ready Organizations.
1

Healthspan & Wellbeing

Extending not just how long people live, but how many of those years are healthy and active.

2

Work & Purpose Architecture

Redesigning careers, learning and roles for longer, less linear working lives.

3

Generational Integration

Connecting generations instead of separating them, across workplaces and communities.

4

Longevity Financial Architecture

Rethinking savings, pensions and security for decades of additional life.

5

Longevity Dividend & Market Strategy

Turning an aging, multigenerational population into economic opportunity.

6

Demographic Governance

Building the institutions, policies and leadership to steward demographic change.

A group of leaders in conversation at a Founding Circle gathering.
The Shift Founding Circle

Join the Founding Circle

The first leaders, philanthropists, entrepreneurs, academics and investors choosing to support the building of a society prepared for demographic change.

  • Quarterly Demographic Intelligence Briefing
  • Private virtual briefings
  • Early access to research
  • Invitation-only roundtables
  • Annual Founding Circle Reception
  • Priority access to The Shift Forum
  • Recognition as a Founding Supporter
  • Contribute ideas to future research agendas
Funding Priorities

Initiatives seeking support

Your contribution helps turn demographic awareness into practical tools, open knowledge and institutional capacity.

Why Latin America

Latin America is aging faster than many developed regions did — but with fewer resources and less time to prepare.

As longevity increases and birth rates decline, governments, organizations and communities face the challenge of adapting to a demographic reality for which few institutions were designed.

The Shift Foundation exists to help accelerate that transition through research, standards and leadership.

01

The Next Generation
Leadership Fund

Preparing the leaders who will shape
the century of longevity.

The demographic transition will redefine how we work, learn, care, save, consume and govern. Yet very few emerging leaders are being prepared to navigate these changes.

The Next Generation Leadership Fund supports scholarships, fellowships, mentorship and leadership development opportunities for those who will help shape the future of longer-lived and multigenerational societies.

100 Leaders. 10 Countries. One Shared Future.

Goal: Prepare 100 emerging leaders across Latin America by 2028.

What your support makes possible

  • Scholarships for emerging leaders
  • Regional leadership fellowships
  • Mentorship with global experts
  • Access to demographic intelligence and research
  • Cross-sector collaboration across business, government and civil society
  • Participation in The Shift Leadership Institute
Funding Goal
USD 500,000
USD 0 raised0% of goal

Help us reach the first milestone.

Become a Founding Champion
02

The Demographic Futures Fund

Building the knowledge infrastructure for
the century of longevity.

The world is entering an unprecedented demographic era. Longer lives, declining birth rates and multigenerational societies are reshaping economies, institutions and communities around the globe.

Yet many of the frameworks guiding policy, business and public decision-making were designed for a very different reality. The Demographic Futures Fund supports the research, standards and evidence needed to help societies understand, anticipate and adapt to demographic change.

Knowledge today. Better decisions tomorrow.

Goal: Build the leading demographic readiness platform for Latin America.

What your support makes possible

  • Open-access research and publications
  • The development and stewardship of The Shift Standard
  • Regional demographic readiness data and benchmarking
  • Public policy research and recommendations
  • Translation of global frameworks into practical tools for organizations and governments
  • Strategic partnerships with universities, research centers and international organizations
Funding Goal
USD 500,000
USD 0 raised0% of goal

Help us reach the first milestone.

Become a Founding Champion
Graduates in caps and gowns joining their hands together in a circle against the sky.
Leadership Institute

Preparing those who will make the most important decisions of the 21st century.

The Shift Leadership Institute prepares leaders to understand and respond strategically to demographic transformation.

Its programs focus on the implications of longer lives, lower birth rates and multigenerational societies for organizations, public policy, talent, markets and social innovation.

Explore the Institute
Governance

Stewarding the agenda with
independence and credibility

The Foundation is guided by a Standard Council of leaders and experts across longevity, economics, work, health, policy, finance and social innovation.

Rafael Rofman
Chair

Rafael Rofman

Economist & demographer

José Ricardo Jáuregui
Healthspan & Wellbeing

José Ricardo Jáuregui

President, Int'l Association of Gerontology & Geriatrics

Anna Cohen
Longevity Financial Architecture

Anna Cohen

President of Grupo Cohen · Finance expert

María Laura Tinelli
Demographic Governance

María Laura Tinelli

Acrux · ESG & impact measurement

Guillermo Oliveto
Longevity Dividend & Market

Guillermo Oliveto

Consumption, markets & new consumers

José Abadi
Generational Integration

José Abadi

Psychiatrist · Intergenerational bonds

How We Are Funded

Transparency matters

The Shift Foundation is an independent nonprofit organization funded through donations, grants and philanthropic support.

The Foundation develops research, open standards and leadership initiatives to help societies, institutions and governments prepare for the challenges and opportunities of demographic change.

To accelerate real-world impact and implementation, the Foundation collaborates with The Shift, an affiliated organization that works with businesses, institutions and governments to apply these frameworks through programs, tools and transformation processes.

The Foundation develops the knowledge and standards. The Shift helps turn them into action.

Learn more about The Shift
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Support Us

Help build a future for all generations

Demographic change will affect every generation, organization and community. Your support helps fund research, standards, scholarships and public-impact initiatives.

Donations directed to Argentina are received on behalf of the Foundation by its local representative, Asociación Civil Modo Silver — Carlos Pellegrini 855, Piso 10, Ciudad Autónoma de Buenos Aires, Argentina.

Individual donations
Corporate donations
Family office contributions
Research sponsorships
Institutional grants
Multilateral partnerships
Contact

Let's build the future together

Whether you'd like to support our work, explore a collaboration, advance research, or contribute to the conversation on demographic change, we'd love to hear from you.

Looking for organizational assessments, certifications or implementation programs?

Visit The Shift